Privacy Policy

Last updated: August 13, 2026 This website is managed and operated by Zhaoqing Suisuo Trading Co., Ltd. All purchases and order fulfillment activities made through this site are governed by our published Terms of Service, Privacy Policy, Return Policy and Shipping Policy. By completing any purchase on our store, you confirm you have read and agreed to all terms outlined below.

Please review this Privacy Policy thoroughly. By visiting and using our platform services, you acknowledge that you have reviewed this policy and understand how your personal data is collected, utilised and disclosed as described herein.

Personal Data We Collect and Process

“Personal information” refers to data that can identify you, or reasonably be associated with you or another natural person. It excludes anonymised or de-identified data which cannot be used to recognise or link back to any individual. Based on how you interact with our services, your geographic location, and within the scope permitted by applicable laws, we may collect and process the following categories of personal information, together with derived insights generated from such data:

• Contact information: your full name, residential address, billing address, delivery address, phone number and email address
• Financial information: credit or debit card details, financial account numbers, payment particulars, transaction logs, payment methods, payment confirmations and other payment-related records
• Account data: username, password, security verification questions, account preferences and customised settings
• Transaction records: products you browse, add to cart, save to wishlist, purchase, return, exchange or cancel, plus your full order history
• Correspondence records: all content you submit when raising customer service enquiries
• Device details: information about your device, browser, network connection, IP address and other unique device identifiers
• Usage data: logs recording the timing and manner of your visits and interactions with our platform

Sources of Personal Information

We may obtain your personal data from the channels listed below:

• Directly from you: when you register an account, access our services, communicate with our support team or actively submit personal information
• Automatically collected by our platform: data captured from your device while browsing our website or using our services, including data gathered via cookies and comparable tracking technologies
• Our authorised service providers: third-party suppliers we engage to collect or process your personal information on our behalf to deliver designated services
• Our commercial partners and other trusted third parties

Cookies and Comparable Tracking Tools

We deploy cookies, pixel tags, web beacons, local storage and other similar tracking technologies across our platform to automatically collect usage and device information. Types of cookies we use:

• Essential Cookies: mandatory for website operation, supporting account login, shopping cart functions, checkout workflows and site security; these cannot be disabled.
• Analytical / Performance Cookies: help us analyse visitor behaviour, measure site traffic and optimise website performance.
• Marketing / Targeting Cookies: used to serve relevant advertisements and track marketing campaign performance across different websites.

You may adjust or disable cookies through your browser configuration. Disabling certain cookie types may affect the normal operation of website features. Where local laws require, we will obtain your cookie consent through the site-wide consent pop-up. We respect Global Privacy Control signals as explained in the Your Rights and Options section.

How We Use Your Personal Data

Depending on how you interact with our platform and services, we may process your personal information for the purposes set out below:

Deliver, Customise and Improve Our Services

We use your personal data to fulfil contractual obligations, process payments, complete order delivery, retain your shopping preferences and product interests, send account alerts, manage purchases, returns and exchanges, create and maintain your user account, arrange shipment and return logistics, enable product reviews, and deliver tailored shopping experiences such as personalised product recommendations. This also supports ongoing optimisation and upgrades to our services.

Marketing and Promotional Activities

We process your personal information for promotional campaigns, including sending marketing notices via email, SMS or postal mail, and displaying targeted advertisements on our store or external websites based on your browsing, cart and purchase history.

Security and Fraud Prevention

We verify user identities, maintain secure payment and shopping environments, detect, investigate and take action against fraudulent, unlawful, risky or malicious activities, safeguard platform security and protect our services. If you create an account, you are responsible for protecting your login credentials. We strongly recommend not sharing your username, password or other access details with any third parties.

Customer Communications

We rely on your personal information to provide customer support, respond to enquiries, deliver effective assistance and maintain our ongoing business relationship.

Legal Compliance

We process personal information to comply with applicable legislation and valid official requests from law enforcement or government authorities, conduct investigations for potential or ongoing legal disputes, and enforce our website terms and policies.

Disclosure of Personal Information

We may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy, including the following scenarios:

• With Shopify and our contracted vendors and service providers who carry out tasks on our behalf, including IT maintenance, payment processing, data analytics, customer support, cloud data storage, order fulfilment and shipping services.
• With commercial and marketing partners to provide marketing services and display ads. We leverage Shopify to run personalised advertising with third-party platforms using cross-merchant online activity data. Our partners process your information under their own privacy policies. Subject to your local jurisdiction, you may have the right to opt out of data sharing used for targeted advertising through the dedicated opt-out channel on our website.
• When you authorise, request or consent to data disclosure to third parties, such as for product delivery, or through social media widgets and third-party login integrations.
• With our affiliates and entities within our corporate group.
• In relation to corporate transactions including mergers, acquisitions or insolvency proceedings; to meet legal requirements such as subpoenas and court orders; to enforce our terms of service; and to protect our platform, legal rights, as well as the rights of our users and other relevant parties.

Our Relationship with Shopify

Our store services are hosted on Shopify. Shopify collects and processes your personal information related to your access and use of our store to operate and continuously improve its platform. Data you submit will be transferred to and shared with Shopify and relevant third-party service providers, which may be located outside your country of residence. We utilise advanced Shopify functions that use data generated from your interactions with our store and other merchants. Where Shopify processes personal data for these enhanced features, Shopify acts as an independent data controller and is responsible for responding to your data rights requests. You may review Shopify’s Consumer Privacy Policy to learn more about its data handling practices and available user rights, and visit the Shopify Privacy Portal to exercise applicable rights.

External Websites and Hyperlinks

Our platform may contain links to independent third-party websites. Once you navigate to these external sites that are not affiliated with us, please read their respective privacy and security policies carefully. We do not guarantee, and accept no liability for, the privacy protection, security level or content accuracy of these external platforms. Any information shared on public or semi-public channels, including third-party social platforms, may be accessible to other users without usage restrictions. The presence of external links does not represent our endorsement of these third-party websites or their operators unless explicitly stated on our site.

Children’s Personal Data

Our services are not designed for minors below the age of majority in your region. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe we have collected personal data belonging to a minor, please contact us via the contact details listed below to request deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “sell” or “share” (as defined under applicable regulations) personal information of users under 16 years old.

Data Security and Information Retention

No data security system can guarantee absolute invulnerability, so we cannot promise complete data security. Data transmitted to us may face risks during online transmission. We advise you not to send sensitive or confidential information through unsecured communication channels. The retention period of your personal data depends on multiple factors, including whether the data is required to maintain your account, deliver services, satisfy legal requirements, resolve disputes and enforce contract terms and policies. Personal data will only be stored for the period reasonably necessary to fulfil the stated purposes.

Your Rights and Options

Subject to your country or region of residence, you may hold part or all of the rights listed below. These rights are not absolute and only apply under specific circumstances. We may decline requests in line with applicable laws.

Rights available for all eligible users (including California CCPA / CPRA consumers in the USA)

• Right to Access / Know: You may request access to the personal information we hold about you, including categories and specific pieces of your personal data.
• Right to Deletion: You may request erasure of your stored personal information, subject to permitted exceptions for legal compliance, completed transactions and security needs.
• Right to Rectification: You may ask us to correct inaccurate or incomplete personal information.
• Right to Data Portability: You may obtain a copy of your personal data and request data transfer to a third party under certain conditions and exceptions.
• Right to Opt-out of Sale or Sharing for Targeted Advertising: Subject to local laws, you can opt out of the “sale” or “sharing” of your data or data processing for targeted advertising through our dedicated opt-out channel on the website. If your browser sends a Global Privacy Control signal, we will treat this as an opt-out request for your current device and browser where required by law. If we can associate this device signal with your Shopify account, this opt-out preference will apply to your account. We do not recognise other “Do Not Track” signals apart from Global Privacy Control.
• Manage Marketing Preferences: You may unsubscribe from all promotional marketing emails at any time via the unsubscribe link included in marketing emails. After unsubscribing, you will still receive transactional emails related to your account and orders.

Extra GDPR / UK-GDPR Rights for users located in the United Kingdom or European Economic Area

If you reside in the UK or EEA, you additionally enjoy the following rights subject to statutory exceptions:

• Right to Object to Processing and Restrict Processing: you can request us to stop or limit data processing for specific purposes.
• Right to Withdraw Consent: Where processing relies on your consent, you may withdraw consent at any time. Withdrawal will not affect lawfully completed processing carried out before consent was revoked.

You may exercise your rights through available functions on our platform or by contacting us using the contact information below. We will not discriminate against you for exercising your statutory rights. We may verify your identity before handling your request as permitted by law. You can appoint an authorised agent to submit requests on your behalf; we require formal proof of authorisation and reserve the right to verify your identity directly. All valid requests will be responded to within the time limits stipulated by applicable laws (typically one month for GDPR-related requests; 45 calendar days for CCPA-related requests where permitted by law).

Complaints

If you have concerns about how we process your personal data, please get in touch via our official contact channels listed below. Depending on your location, you may appeal our decision or file a complaint with your local data protection supervisory authority. Users within the EEA can refer to the official directory of data protection authorities for further action. California residents may submit enquiries to the California Privacy Protection Agency. UK-GDPR users can submit complaints to the Information Commissioner’s Office (ICO).

International Data Transfers

When personal information is transferred across national borders, we implement suitable safeguards to protect the data in compliance with relevant data protection rules. Where legally required, we will adopt recognised contractual safeguards or other legally approved transfer mechanisms.

Amendments to this Privacy Policy

We may revise this Privacy Policy periodically to reflect updates to our business practices or satisfy new legal and regulatory requirements. All revised versions will be published on this website with an updated “Last updated” date, and we will send notifications as required by applicable laws.

Contact Information

If you have questions regarding this Privacy Policy and our data handling practices, or want to exercise your privacy rights, please contact us using the information below. For the purpose of relevant data protection laws, Zhaoqing Suisuo Trading Co., Ltd. acts as the data controller.

Legal Operating Entity: Zhaoqing Suisuo Trading Co., Ltd.
Registered Address: B100, 5th Floor, No. 36 and 38 Shishixi Street, Duanzhou District, Zhaoqing City (residential reform company)
Customer Service Email:service@gildedbase.com
Customer Service Phone: 16506254279 
Business Hours: Monday to Friday: 9:00 AM – 5:00 PM